About – Ragnars


"I was a busy working mum who loved to look good, but had no time to be an informed shopper when it came to style."

Henceforth the creation of RAGNARS. I founded RAGNARS for the time-poor people who care about their appearance, those who could use an expert to shop with them more effectively, and help them enjoy a successful retail experience. 
RAGNARS represents efficiency, confidence and inclusiveness. 


In Icelandic, RAGNARS is a historic name meaning “Strong Counsellor” which is exactly what we aim to provide: giving genuine and reliable fashion advice through a careful selection of styling experts, to empower men and women and support unique sense of style.